The Values of Success

The values of a business are derived from balancing what you will and won’t tolerate. Your values are what define your business and its culture. They are the guiding principles of every decision you make and shape the action required for you to achieve your long-term goals and objectives.

When it comes to building a brand, you need to be consistent in your messaging. Staunch Digital is no different. The values of Staunch Digital are used to shape decision-making and to attract potential clients that are a more suitable match.

Read on to find out what Staunch Digital stands for.

Demonstrate the ability to be unshakable.  

The ability to remain unshakable in business is one of the most important skills you can develop.

People who are unshakable find success where others fail. They don’t let anything hold them back, and they always succeed in moving forward toward their goals. Perhaps this is why most successful people attribute their accomplishments to their ability to stay positive and optimistic when faced with challenges.

Unshakable people know that they can control how they feel about any situation by changing the way they think about it. If something bad happens, unshakable people quickly ask themselves what alternative outcome can be achieved if we change the way we think about this specific challenge?

Demonstrate the value of loyalty in your business.

The Relationship Age has arrived. Customers don’t want to be sold; they want to build relationships with brands. People crave authenticity and transparency in when they buy from you and love when you demonstrate that you’ve listened to their needs.

One of the most obvious ways to show your loyalty is through your company’s customer service, but this isn’t enough anymore. To really stand out from the crowd, you need to take things further than others dare to go.

People are happy to be loyal to their favorite brands, but most businesses don’t seem to give it much thought. They neglect the most important asset they have - their customer base.

Take a look at your business and ask yourself these questions:

• Can you clearly demonstrate going the extra mile for a customer?

• Can your customers easily explain how you go the extra mile without prompting?

• Do your customers say that you are there whenever they need you?

Note: If the answer is no to any of these questions, then you need to start doing loyalty building.

Demonstrate being resolute when it feels impossible

One of the most difficult things to do is follow through with your goals. It’s not that people don’t want to accomplish their goals; it’s that they get derailed by difficult challenges along the way. It takes an enormous amount of effort to achieve anything in life, much less something as complex as creating a successful business.

There will be plenty of times when you find yourself questioning your decisions or doubting whether or not you’re doing the right thing. You can expect those feelings to arise from time-to-time because everyone experiences them.

The first step to being resolute is being able to see your strengths and weaknesses. If you can’t see your flaws with honesty and humility, then the challenges you face will always remain.

The second step is to keep trying new solutions to the same challenge and never give up.

Demonstrate the value of honesty in your business

Often, businesses don’t realize the financial benefits of honesty until they have been caught in a lie and suffer the consequences of having their brand value diminished.

Honesty is the best policy in business and not just because it’s a nice thing to do. It will help your business grow faster than any other strategy.

Research has shown that the most successful entrepreneurs are transparent about their mistakes, and they share their stories with others. Not only does honesty attract new customers, but it also makes them more loyal to your brand.

Demonstrate the true value of professionalism in your business

Professionalism, in reality, is not about wearing a suit. It is about your behavior and the way you interact with others through words and actions.

Being professional has nothing to do with what you wear on the outside but everything to do with what’s on the inside. There are people out there who look great and have all the right things to say but they lack respect for others. And there are many people who don’t have money to buy an Armani suit but are professional, dependable and great to work with.

The simplest way to think about professionalism is the ability to follow through with promises within the expected timeframe.

Empower the people who work for you

Most people want to do a good job. They want to be part of something greater than themselves and feel that they are contributing positively to the world.

In the end, every job has two parts: doing good work from the customer’s point of view while managing your boss’s perception of your work. As a boss, the best thing to understand is that if people are working diligently on what matters, then it doesn’t matter what management thinks.

While it's important to improve the time it takes to complete tasks, the real value to gain from any task is found in the result. The only reason why managers don’t make this shift is that they can’t resist thinking of productivity as a feature rather than an outcome.

The best thing leaders can do is to make it easier for people to do their jobs better. Unfortunately, many managers make it harder for their team which increases staff turnover.