MARKETING THAT WORKS
We clarify your message and strategy.
And manage your marketing for you.
We ensure you connect, convert, and build your business.
For anyone who wants to find creative approaches to marketing and engage audiences with outstanding results, we recommend discussing your goals with Paul Finn from Staunch Digital.
Bridget Woods - Director of Tourism and Events
Townsville Enterprise
LEAD GEN + SOCIAL
We manage your digital ads and social media in a way that is profitable and looks great. This means you get cash flow and brand equity.
WEBSITE DESIGN
We transform your complex value into simple, powerful messaging and present it in a way that makes you look great. Clear message, clean design.
FRACTIONAL CMO
Hiring a senior CMO can come with an extraordinary cost. We can provide the same level of thinking at a fraction of the cost.
Success Stories
These case studies show how we tailor strategies and messages to suit each brand.
Affluence Detail - Newcastle
Turned $35K in Ad Spend into $1.22M in Revenue.
Changed the message to reflect a commercial and industrial fleet detailing company instead of a mobile car detailer.
Setup up clear ads on Google for high intent, and Meta for branding and demonstrating legitimacy.
Focused on high-value retainer contracts with organisations like the City of Newcastle Council and Cleanaway.
Townsville Enterprise - Townsville
Created the Tourism Ad that Helped Drive $148M into Townsville’s Local Economy.
+278,000 more visitors (1.1M → 1.378M).
+$148M Increase in visitor spending ($744M → $893M)
Highest growth of any region in Queensland.
Wristwatch Check - Melbourne
Sold Out a Legacy Event Among High-Net-Worth Individuals.
Told a powerful story — a watch made from Lindsay Fox's truck, partnering with his family.
Donated proceeds to Beyond Blue, celebrating legacy while supporting charity.
Positioned on the same weekend as the Formula 1.
OceanRoad Swimwear - Brisbane
Viral TikTok Videos and up to 7× ROAS on Ads.
Business owner with no marketing experience.
Clarified the brand voice and uncovered what customers actually cared about.
Built a messaging guide that made every piece of content aligned and on brand.
Garage World - Townsville
Grew Revenue from $1.76M to $3.3M in 12 months.
Shifted the message to target female decision makers — who have a strong influence in the buying process..
Changed their TV, Radio, Facebook and Google Ads to reflect family values and how they solve their clients’ needs.
Reallocated budget to what was working and stopped funding what wasn't.
Kin Pan Asian - Gold Coast
Turned $32K in Ad Spend into $240K in Revenue.
Focused hyper-locally — 3KM radius instead of 15KM.
Clarified the message and stripped the creative back to what actually worked.
Simple, targeted, and consistent beats clever every time.
Tasmanian Walking Company - Tasmania
2x Engagement, Grew Organic Reach 6x, and Cut Ad Costs by 50%.
Built an organic-first content strategy when paid reach became restricted.
Created content that took people on a journey from home.
Kept the brand alive and growing through COVID, one of the hardest periods in tourism.
Hinchinbrook Way - Greater Townsville Region
Drove the Tourism Campaign that Reached 25 Million for a Small Regional Council.
Helped deliver 14 short films, a new website, a business directory, social media content rollout and helped land the International Fishing Series.
Visitation up 30%. and visitor spending is up more than 60%.
New businesses and jobs created with the economic benefits being felt a decade later.
Marketing Solutions
Strategic messaging, content, and advertising campaign.
Lead Gen + Social Media
Your growth engine. Paid advertising and social media as one unified system.
Meta & Google Ads strategy + management
Audience targeting, A/B testing & optimisation
Full social media management & content
Community engagement & analytics reporting
Website Development
High-converting websites that work as hard as you do. Built for performance and scale.
Custom design tailored to your brand
Responsive, fast-loading development
SEO optimization & performance tuning
Analytics integration & conversion tracking
Fractional
CMO
A senior CMO accountable for your entire marketing function.
Full marketing strategy ownership
Campaign oversight across all channels
KPI setting, reporting & board-ready insights
Agency & vendor management on your behalf
If you’re not sure where to start, book a call with Paul and discuss your position and what you want to achieve.
What People Say
What’s it like to work with Staunch Digital
"When I was running ads, I was basically just guessing. My business has changed big time because now I actually have a system to follow."
Logan Papier
Vortex Fabrication
Manufacturing Industry
I was working with another marketing company that didn't really know my brand. Ever since working with Paul, and going through every little thing, I've understood what it all means.
Jaime-Lee Smith
Jala Sans
Women's Fashion Industry
"I don't know that the words marketing and fun go together, but Paul has certainly been able to achieve that."
Hayley Lingard
Love Thy Temple
Wellness Industry
"Working with Paul has been really impressive in terms of what he does with you for the results. It's all about getting the result."
Ross Bymolt
Boss Level
Health and Fitness Industry
"I was finding it really hard to get that right message across. Paul was really good in terms of making it clear what sort of message to portray."
Danny Moreno
ONA Coffee House
Cafe and Coffee Industry
"Doing the workshop with Paul, you get to really fine-tune the direction of your company. Fine-tuning the direction means the solution that you're looking for becomes slightly clearer."
Ungki Lee
Kitple
Men's Fashion Industry
"I would just like everyone out there to know, who's thinking about hiring Paul, that he's honestly the best thing that's ever happened to our business."
Sara Lawson
Kin Pan Asian
Restaurant Owner
"I was very frustrated because I didn't know where my next lead was coming from. Paul and I catch up every week and he shows me what he's doing and tells me what I need to do to coincide with what he's doing so we can create a bigger business."
Adam Little
Affluence Detail
Cleaning Industry
"I direct a lot of business owners Paul's way because I know once you can see a clear path, a model, a system and a framework, you can have the business that you want and the lifestyle that you want as well."
Tommy Bellman
Mantastic Life
Business Coaching Industry
"All those little things that Paul Finn has taught me have helped shape the way that I market now. And the advice that I give to my friends is to jump on with Paul and learn what you need to learn about marketing for your business."
Lukey Smith
Smith Brothers Construction
Building Industry
THE ‘HOW TO MARKET YOUR BUSINESS’
MASTERCLASS
LEARN THE 3-STEP BLUEPRINT TO MAKE MARKETING WORK FOR YOUR BUSINESS WITH CLEAR AND ACTIONABLE STEPS
PRESENTED BY PAUL FINN
Paul’s framework breaks down complex marketing concepts into simple, actionable steps. You will learn how to promote your product or service clearly, by bringing attention to its value and benefits, with a clear call to action. This approach makes it easier to understand and gives people a clear path to move forward.
Paul Finn came up through the music industry, with eight years of editing magazines, promoting and selling out shows, performing on stage and working alongside some of Australia's biggest acts. Learning how to do marketing in the world of Rock' n 'Roll taught him to think differently and more pragmatically. And this is his secret weapon.
Ten years across tourism, hospitality, real estate, and construction sharpened that instinct into a methodology. He identifies the gap between what a business says and what customers actually experience, then builds campaigns to close it. People who've worked with him describe it as "layered in psychology and practicality."
Clients say he "helps think about business in a holistic way" and "challenges you to think of ways to improve your impact." That's not a deliverable. That's a standard.
Working with Paul means every move is thoughtfully researched, with a focus on driving sales, building brand equity, and increasing impact.
BOOK A CALL WITH PAUL
To get started, simply fill out the form and book a suitable time to meet face-to-face with Paul.